Audience Profile

Name: Shivam.
Age: 18.
Location: Leicester.
Personality: Likable, outgoing, upfront, determined.
Occupation: Student at Wyggeston & Queen Elizabeth I College (QE) studying A-Level further maths and physics.
Music Interests: Hip-hop and R&B (listens to artists such as: Drake, Lil Wayne, Kendrick Lamar, Rick Ross, The Weeknd, etc) - regularly listens to his iPod and uses iTunes to update his iPod with new music. 
Other Interests: Likes socialising with friends, partying (particularly enjoys going to clubs and bars, such as Republic and Chilli White in Leicester), smoking shisha, attending concerts (going to Drake's 'Club Paradise' tour in April).
Clothing Style: Prefers to dress in casual, trendy wear (jeans, chinos, shirts, t-shirts, jackets, hoodies, trainers, etc) from well-known brands such as: Nike (Air Force trainers are one of his favourites), Adidas, Lacoste, Lyle and Scott, G-Star, etc. 


I think Shivam will find the type of magazine that I'm going to design appealing to him because he listens to hip-hop and R&B music quite often and the images of the model who I'm planning to include in the magazine will follow a similar style to him. 

Readership of 'The Source' Magazine

Readership of 'The Source' Magazine

I've decided that I want to target my own magazine at youth as well but from the age of 16-28, instead of 18-34 which is the age group that 'The Source' magazine targets, as I think this will be more applicable because many youths from the age of 16 are also interested in reading about R&B/hip-hop music, which is the genre that I've chosen for my music magazine, and 16 is a critical age when youths have found and settled on particular interests. In addition, I've decided to target my magazine up to the age of 28 because according to the demographic statistics of 'The Source' magazine, 28 was the median age. Therefore, I feel that targeting my magazine up to the age of 28 is suitable for the genre of the magazine that I'm doing.